Welcome to WayPoint!

WayPoint provides a unique service, in that we can cost virtually any business, in detail, and deliver back line-level profit information — and we maintain and update this information on a going-forward basis. More importantly, we work with our clients to help them learn how to use this information to deliver industry-leading (and often, exceptional, profit levels), regardless of economic conditions.

At WayPoint Analytics, we help wholesale distribution companies make money. Our mission is to provide profit analytics, coaching and education so your company can immediately become more efficient and profitable.

WayPoint is an advanced online system used to monitor and analyze granular profitability. With WayPoint, distributors and manufacturers get detailed profitability information so they can tailor profitable service models for their customers, vendors, products and sales territories.

We actually calculate a P&L on every invoice line, so you can see exactly where money is made and lost, and can act to protect profitable activities, while closing off profit leaks.

The entire system is supported by our advanced in-house servers, so you have no large up-front or ongoing costs, making WayPoint the most economical as well as the most advanced profit analysis available.

WayPoint is the last piece of the profit puzzle, giving you direct and detailed information on the profitability drivers of your business — information crucial to being able to outclass your competitors, and outperform the market.

Who Our Customers Are

WayPoint is used by companies in the distribution and manufacturing sectors. Typically, our clients have between $5 million and $5 billion in annual revenues, and may have a single, dozens, or hundreds of locations.

We have clients in nearly every sector of the economy, and WayPoint has been used both to aid companies with severe profitability challenges, and as a tool for market-leading companies to consolidate and protect their positions.

How It Works

WayPoint takes your company's invoice data for the past 2 – 3 years, and distributes every dollar of your expense base into the transactions. Various expenses can be divided (for instance each warehouse can have its own expense total), and distributed within the transactions specific to that entity.

WayPoint clients typically update their transaction data monthly or weekly, and their financial data semiannually or quarterly.

WayPoint's custom-built servers are designed to handle the hundreds of millions of calculations to work out precisely-detailed profitability on every aspect of the business. You get the power of our hardware and software without having to buy anything.

System updates and enhancements are always free, and there are no limits (or fees) for as many additional users as you may need.

What You Get

  • 24/7 online access to the WayPoint system, from anywhere you have an Internet connection for as many people as you need;
  • Bruce Merrifield's course, High-Performance Distribution Ideas for All on DVD with accompanying workbook ($995 value);
  • Jonathan Byrnes' book, Islands of Profit In a Sea of Red Ink — Why 40% of Your Business is Unprofitable, and How to Fix It (This is the definitive tactical manual for distribution and manufacturing profitability.);
  • live, online WayPoint training sessions for you and your senior team;
  • online access to WayPoint training modules so everyone can learn how to use WayPoint effectively;
  • a live, two-hour profit strategy session with Bruce Merrifield and the WayPoint team looking at your numbers and developing tactics specific to your company and market.